The generic products you find in your local supermarket are appealing for reasons beyond their usually low prices: for a particular kind of obsessive-compulsive, there’s something deeply satisfying about having everything one buys — from cereal to dish detergent — match. Product designers are forever trying to differentiate their wares from those of their competitors, but wouldn’t our kitchens look much tidier if all the boxes looked the same? And if all your t-shirts looked the same, wouldn’t deciding what to wear in the morning be that much easier?
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